The UK has a new government with a new mission: to promote a truly Global Britain. Soft power must play a vital role. But what are the most effective components of soft power?

Kate Ewart-Biggs, the British Council’s Director, Global Network Team, writes a deeply personal and moving insight into three generations of her family.

The sources of soft power presents a comparison of the soft power of China, Germany, India, Japan, Russia, UK and the USA.

Next Generation Zimbabwe explores the attitudes, aspirations and needs of young people across the country.

30 years on from the start of re-unification, new research on the views of young Germans shows how far the nation has come together.

Norwegian Christmas generosity shows how Soft Power can come in many forms.