Brand Britain Wins
Once again the UK tops the charts in its attractiveness to young people polled across the G20 countries.
Soft power
A decade of opportunity for an ambitious Global Britain
New report from the British Council APPG calls for an ambitious, sophisticated and well-funded soft power strategy to support UK trade, diplomacy and leadership over the next decade.
Building resilient bilateral relations for a more competitive world
New research highlights the unique role that cultural relations plays in maintaining dialogue and co-operation between nations during challenging times.
Global Britain: the UK’s soft power advantage
At this crucial turning point we offer new insight into the UK’s standing in the eyes of young people around the world.
Global Britain: the UK’s soft power advantage
The Global Perceptions 2020 report reveals how the UK and other countries rate in the eyes of the next generation of young people.
Culture, climate change and co-operation in a networked world
As the UK prepares to host COP26, new research and events show how soft power can help foster dialogue and agreement on climate change.
The Big Conversation Climate Change
Research report: study providing insight on values and attitudes towards climate change among the populations of China, India, Japan and Mexico.
Global Britain in a competitive age
Alistair MacDonald, Senior Policy Advisor at the British Council considers the implications of the Integrated Review for the UK’s soft power.
Embracing change: how culture is helping drive Ukraine’s transition
Insight looks at the new Chatham House report on the remarkable changes in Ukraine’s cultural sector of recent years and useful lessons for other countries undergoing reform and transition.
Soft power and cultural relations in a time of crisis
How do leading countries soft power approaches differ and what seems to work best? This report examines the institutional landscape and global presence of different international bodies.