The power of fashion
London Fashion Week underlines the UK's strength in fashion. We look at what clothing does for the UK's influence and prosperity and the enduring links between fashion and soft power.
Soft power
All the world's
Research report: how Shakespeare is viewed around the globe and the role his work can play to support the UK’s soft power.
Churchill, culture and soft power
50 years after his death, a report examines the lessons that tomorrow's world leaders can learn from a statesman who understood the power of persuasion.
Shakespeare lives
Shakespeare is taught in half the world's classrooms. At the launch of a major programme of celebrations, we reveal how a man dead for 400 years is still the UK's greatest ambassador abroad.
Playing the game: the soft power of sport
Following the summer’s Ashes triumph and with the UK hosting the Rugby World Cup, we look at how sport can help further the UK’s international influence.
As others see us
Culture, attraction and soft power.